Public Relations Cases
Product details
| Management number | 232038541 | Release Date | 2026/06/18 | List Price | US$26.72 | Model Number | 232038541 | ||
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| Category | |||||||||
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Read more
| ASIN | B00B78IT52 |
|---|---|
| Format | Print Replica |
| ISBN13 | 978-1133712916 |
| Edition | 009 |
| Language | English |
| File size | 20.4 MB |
| Page Flip | Not Enabled |
| Publisher | Cengage Learning |
| Word Wise | Not Enabled |
| Print length | 448 pages |
| Accessibility | Learn more |
| Publication date | January 1, 2012 |
| XRay for textbooks | Enabled |
| Enhanced typesetting | Not Enabled |
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